Green supply chain practices and environmental performance in Brazil: Survey, case studies, and implications for business to business (B2B) (JOURNAL 2)

TITLE: Green supply chain practices and environmental performance in Brazil:

  Survey, case studies, and implications for business to business (B2B)

https://www.sciencedirect.com/science/article/abs/pii/S0019850117304066

AUTHOR: Ana Beatriz Lopes de Sousa Jabboura, Diego Vazquez-Brustd,

       Charbel Jose Chiappetta Jabboura, and Hengky Latane

YEAR: 2017

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SUMMARY:

This article investigated whether or not customers cooperate in organizations' environmental performance and in what circumstances this happens; and how customers can collaborate with organizations in order to improve their environmental performance. It was identified that suppliers and customers are both very important; each one has a role in supporting organizations to improve their EP. However, because of extended responsibility, the cooperation with customers is important, especially regarding packaging and post consumption, since organizations depend on customers for their products not to be target of Brazilian environmental law. Such dependence of companies on customers creates an asymmetric symbiotic relationship where customers' acceptance of new products is crucial. Therefore, companies attempt to increase cooperation and dependence of customers in their products by offering customers (either corporate or citizens) benefits, adding value to the purchase. The practical implications from the research are that organizations that operate in Brazil or intend to do business with companies in Brazil need to consider the customer as a stakeholder that may play a different role to that of a pressure tier. Customers may induce and propagate environmental solutions, so creating communication and know-how exchange mechanisms is significant for the environmental improvement of organizations.